Born and raised in Senegal, Marième Mboup, known online as Yumböe, brings a fresh and culturally rich perspective to fashion and artistic expression. Her content stands out for its focus on raw creativity, bold styling, and a redefinition of identity through fashion.

Rather than centering herself as an individual, Marième uses her platform to showcase her artistic vision and push boundaries through her styling and creative direction. Since launching her fashion content in late 2023, Marième has quickly become a unique voice in the Montréal fashion scene, drawing on her Sengalese heritage to inspire distinctive looks that challenge conventional norms. Her work uplifts underrepresented cultures and promotes self-expression, encouraging her audience to embrace their identities unapologetically. With an eye for textile design and an innate flair for creative direction, Yumböe aims to carve out a long-term career in fashion, pushing the industry toward inclusivity and authenticity.

For brand collaborations, Marième offers more than influence — she brings a bold, unapologetic vision. Her content resonates with brands looking to champion creativity, culture, and diverse representation in the fashion space.